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Market Facts

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Home Buyers
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Home Buyers

It’s a buyer’s market in South Florida right now and more than 267,000 local adults used the services of a real estate agent to help them find the right home.

Compared to the general market, these home seekers are:

  • Younger - ages 18 - 44 years old

  • College or Post College Graduates

  • White-Collar professionals

  • Household Income of $100,000+

Over the course of a week, Sun Sentinel and our family of print, online and TV products can connect you with 41% of South Florida’s adults in the market to buy a home.

Reaching Home Buyers

Print:

get Homes
get Homes Zoned Editions
Money

 

Online:

Real Estate Channel
Business Channel
Lifestyle Channel

 

Other Great Targeting Vehicles:

New Home Community Map in Print and Online
Mobile SunSentinel.com
iPad Apps
QR codes
SMS Campaigns
Online -Behaviorally targeted focused on real estate
Inserts – Geographically targeted
Direct Mail

 

 

 

 

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